The Terminology Behind Email Marketing

Since the only legal way to send commercial emails is through permission-based processes, it becomes important to have clarity with the situation. No doubt you have seen very many optin boxes offering their various freebie in exchange for some contact information. After the laws passed outline what is allowable from a legal standpoint, many IM marketers just defaulted to the safest option. However, many have tested all that is possible and found that nobody likes jumping through a lot of hoops just to get on a list. As always, do your due diligence and verify all you read and conduct your own testing.

You will definitely have reasons to know how to identify what above the fold means because in some situations it is vital. On a website, or blog, above the fold refers to what you can see without having scrolled down. In almost all cases you want your optin box for gaining subscribers to be in that area. Wordpress designs their blogs so the optin box is automatically kept in the top right area. You want to follow this convention because it is ideal for getting subscribers. By the way, landing pages for pay per click destination URLs need to have the optin box below the fold.

As with all else, there are pros and cons with the choice between HTML or text based email. Simply stated, HTML will let you do more things such as tracking your links, etc. If you do use graphics, then you need to be careful and avoid making the email itself too heavy with the file size. But just remember that you cannot go overboard in your emails. A weighty email loaded down with all kinds of fancy stuff and images could be a flare for spam filters, as well.

You mainly want to own your mailing list since you have greater flexibility and control with what you can do. However, there has long been a thriving industry of buying targeted email leads. You should know what CPM is, anyway, but it applies directly to this industry of renting leads. CPM simple means cost per thousand and it is a convenient way to express prices for buying or renting a list. When you have to use it, you will quickly become a pro as it is not hard, but it is here to stay as it has for close to a century. All you have to do is use the CPM price and multiply according to how many leads are bought. If you are new to email marketing, we recommend you avoid getting paranoid about the false accusation of spamming that can occur with a subscriber. We have no statistics or any kind of data on how prevalent that is in the industry. But it is something we hear about very infrequently, and we feel it is not worth worrying about. Nevertheless, you should go with which ever option makes you feel most comfortable.

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